Swiss AP Watches Blog

This limited edition watch for women by German Alexander Shorokoff reminds me of my youth. Usually watches seem to remind other people of their youth, but when I saw this watch my mind began to wander to being in a kid in the 1980s and 1990s. No, not because I used to wear women’s watch. […]

Several years ago while strolling around at the Baselworld watch trade show in Switzerland, I stumbled upon the booth of a brand that was new to me named Alexander Shorokhoff. It turned out that while I wasn’t familiar with the name, Alexander Shorokhoff as a brand has been around since the early 1990s. The watches […]

While Russian-born German watchmaker Alexander Shorokhoff does have a Heritage line of watches, a lot of his company’s creative juice these days is focused on their eclectic Avantgarde line of watches. Avant-garde (French for “advance guard” or “vanguard,” literally “fore-guard”) are people or works that are experimental or innovative. With that in mind, let me say up […]

I haven’t spent much time covering this (Russian named) German brand, but they do make some cool stuff. This piece is a limited edition while a bit more mainstream with some interesting design cues. Yes, that bezel design is from a Vacheron Constantin Overseas. Alexander Shorokoff made this watch in honor of Russian champion boxer […]