Swiss AP Watches Blog

Are you ready for something new and fun at aBlogtoWatch? It is a fresh type of watch giveaway contest that we think you’ll enjoy. It combines this post page on aBlogtoWatch with the image sharing social media platform Instagram. The giveaway involves two elements, and to participate you will need to have an Instagram account. […]

The watch industry is a complicated one and it is in a unique phase right now. China, which has been a fertile ground for so many brands in the past couple of years, is slowing down. And this is a cause of concern to some industry watchers. But this is just one of the many […]

In two days, the first aBlogtoWatch Instagram-based giveaway for THREE Ancon watches we have undertaken in partnership with Canadian watch retailer Matt Baily, will end. The giveaway involves people uploading images to Instagram with the #anconatmattbaily tag and then people voting on their favorite pictures. The top three pictures (that follow the rules) will each […]

The Ancon Magnus in bronze is a fun watch from a brand anyone interested in sub $1,000 mechanical watches should know about. I recall the first conversation I had while wearing the watch “out in the wild.” I was at a party here in Los Angeles and ended up speaking with someone who, like me, […]

Some of you may know Ancon watches for their tough-looking collection of military-inspired dive watches, which serves only to illustrate the departure represented by the Ancon X-35 Concept. The Ancon X-35 Concept may boast the same strong lugs as their Sea Shadow line, but that is where the similarities end, with the Ancon X-35 Concept […]