Swiss AP Watches Blog

My problems with Concord all started with the “revitalization” of the brand a few years ago when the Concord C1 watch line was released. I wrote this article discussing how (and why) I didn’t care for the design of the C1. The brand keeps coming out with new watches all based on the C1, some […]

Concord has updated their C1 Chronograph range with a new look for 2013, and let’s just say it looks… familiar. The new C1 retains the same 44mm footprint as the past models but the design as been massaged to be a bit more reserved, now featuring a slimmer crown, improved legibility, and a more ergonomic […]

Readers, take attention as you will below read words straight from the honorable Mr. Vincent Perriard, President of Concord Watches. I must first salute Mr Perriard on his incredible penchant for thumb typing (as I mentioned to him as well), for the below letter was sent from the – obviously well used – keyboard of […]

Watch makers can have a good time playing with colors and materials. A typical favorite among watch designers is sharp transitions from one material, color or texture to another. This often yields in an interesting look appealing to the eye due to the constant contrasts. Lights appear lighter, and dark colors appear deeper. This is […]

A good deal of thought goes into the design of most watches. The result must be a blend of attractive visual elements combined with the features necessary for the watch to adequately tell the time. There is no “correct” way to do this, but the skilled designer must take take both the concept of form […]

Last year the luxury watch brand Concord moved to reposition itself as an even more exclusive luxury brand, with innovative, edgy designs and its former lines reduced to one, the new C1. When this spectacularly sportif, hunkily elegant new watch called the Concord C1 was first launched at BaselWorld 2007, last April, the entire production […]

It is no secret that precious jewels have always featured in men’s high-end, luxury watches. Yet it seems that these days more and more of these jewels are finding their way onto dials, bezels and bands, as opposed to only being incorporated in the complicated movements that power these incredible timepieces. One brand that has […]

I finally figured out who this watch is good for! The Scarecrow. On good days it can be the Wizard of Oz scarecrow, on bad days, the one from Batman. Why that character? Well the “technofabric” strap of the watch just seems to match the burlap sack… mask that the scarecrow wears. Why is this […]