Swiss AP Watches Blog

In honor of Monty Python’s Meaning of Life, let’s play “find the fish.” Can’t find it in the watch? That is odd. Cuervo y Sobrinos named this new watch after the Manjuari – an ancient fish which goes by a lot of names and is better known as the Cuban Gar or Alligator Gar around […]

Cuban turned European watch brand Cuervo y Sobrinos has an interesting history. The original company was based in Havana and then shut down for many years until it was revived to be Swiss made but with “a Latin soul.” To a large degree, that is still true in their interesting designs that are heavily inspired […]

This video that was made to illustrate the partnership between Melges yachts and Cuervo y Sobrinos feels like a beer commercial from the early 1990s. I wonder what brew is enjoyed on deck during a high energy yacht regatta race on a speedy Melges 32? Sounds like Swiss owned, Cuban inspired Cuervo y Sobrinos should […]

Tell me that this isn’t the ultimate luxury pirate themed watch. The Torpeda Pirata line of watches has pirate (Pirata) in the name, starting the obsession with pirates that Cuervo y Sobrinos needed to make this watch. I don’t ever recall instances of pirates using torpedoes though, but the source of the Torpedo name comes […]

I recently learned that the watch brand Cuervo y Sobrinos had its own car rally. Yup, they call it the Cuervo y Sobrinos cup, and this year in July 2014, the second cup will be held, featuring a slew of vintage cars that will be driving from Milan, Italy, to Bormio over a three day […]