Swiss AP Watches Blog

U-Boat watches are a lot like classic American Muscle cars – expect for the American part that is. They are big, made with lots of metal, have cool designs on them, and make you feel good being around them. At the same time, they aren’t very practical, don’t always have what they look like they […]

Apparently based on a never actually made design from 1942, the limited edition U-Boat U-1942 watch is an Italian blast from the past. The story goes that the Italian Navy commissioned a special watch to be made, but it never made production. This U-1942 watch is based directly on that design – and it is […]

One aspect of watch-making that has made a huge impact on the luxury watch market during the past three or four years has been the materials used. While many companies have focused on high-tech materials, U-Boat’s Italo Fontana has been breaking ground with a more traditional metal: sterling silver. The new Classico 925 series is […]

Like many celebrities Sylvester Stallone is a big watch lover. Unlike others he is attributed with making a brand popular in Hollywood (Panerai), and working closely with watch companies. Accordingly, Panerai has even released models with the “Slytech” name in honor of Stallone for his love and participation with the company. Stallone love’s Panerai so […]