November 30, 2023
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Audemars Piguet opens its newest boutique on Rodeo Drive,located in Hollywood.

Audemars Piguet Global CEO,  Francois-Henry Bennahmmia and CEO of North America, Xavier Nolot joined Westime Founder, John Simonian, President Greg Simonian and Audemars Piguet brand ambassadors Serena Williams and Freida Pinto as they celebrated the company’s fourth boutique in the US.

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The new monobrand boutique, located in the famed Beverly Hills shopping arcade Two Rodeo, served as a fantastic location to not only celebrate Audemars Piguet’s Swiss roots, but also their new home in the heart of LA. A bold neon sign reading “Welcome to Le Brassus Hills” and reminiscent of the famed Beverly Hills sign hung overhead as guests made their way into the party.

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The party featured a number of playful Swiss touches, including food and drink like traditional raclette presented by servers dressed in cream, white and grey ski resort attire. The Swiss motif was also represented in the décor, which included a fire pit and cabins housing the DJ, watchmaker and food stations. Also present was an interactive photo station with light snowfall.