STP stands for “Swiss Technology Production,” and it is the Fossil Group’s secret weapon to winning the mechanical watch market game. Opened in around 2008 and wholly owned by the Fossil Group, STP produces mechanical movements for both Fossil Group brands as well as a host of undisclosed third-party manufacturers. In that way, STP is […]
I am still counting up the times Burberry uses the terms “heritage, tradition(al), craftsmanship, innovative,” and other similar adjectives brands commonly use when describing their new creations. In fact, most of the Burberry Britain watch press release is actually just a list of adjectives. Even when they describe the timepiece itself they use mostly adjectives […]
