Swiss AP Watches Blog

I’ll begin this Gucci Dive 45mm “Bee Embroidery” dial reference YA136216 watch review by immediately acknowledging that this is not a timepiece for everyone. In fact, if your tastes are mostly about utilitarian “serious” tool watches and your focus is more on function versus style (nothing wrong with that), you are likely not going to […]

When designing this i-Gucci watch I have a feeling I know what Gucci was aiming for. The goal was probably to produce a Casio that hip urban fashion types want to wear… Those that for whatever reason don’t want to wear a Casio. Compared to your standard G-Shock, the i-Gucci is more sleek, has a […]

Gucci and the Sowind Group (that produce Girard-Perregaux watches) are both part of the larger PPR luxury group. These familial ties allows for unique creations such as this Gucci version of the well-known high-end Sea Hawk diver from Girard-Perregaux. With the Gucci name on it and a redesigned case, the timepiece is simply called the […]

Shouldn’t the name of this watch be the Gucci “G-Time” versus “G-Timeless?” I mean of course I get what “timeless” means, but is that really a term you want as the name of a product that should not be “less time?” Perhaps I am thinking about it too much, but I really do feel that […]

A sexy bracelet that tells time. By Gucci. That’s what this is. Gucci is a brand known for its Italian flair – classic shapes – and brilliant use of iconic motifs. You know a Gucci when you see it. This is holding true for their timepieces as well. As a relatively new extension of the […]

  Markus B. from Vienna, Austria asks: This is a good question that people in the watch world bring up all the time. There is no simple answer, but it is worth understanding from a larger level why this is an issue. For decades, watches have been considered an element of fashion, in addition to […]

Welcome back to the original aBlogtoWatch feature, “My First Grail Watch.” In this series, we ask prominent people in the watch industry about the first timepiece that they lusted after. Today, we’re speaking with Michele Sofisti, who has been in the watch industry since the mid-90s, and has be at the helm of a number […]