It is this man who Cartier are targeting with the Drive de Cartier. A man of passion. A man who understands craft and the meaning behind objects. The iconic brand have long had a reputation for developing timepieces that not only have a unique quality to them, but represent so much more than appearance to the wearer. 
Unveiled at this year’s SIHH in Geneva, and so called the Drive watch because it has taken its inspiration from a classic car, it aims to capture instinct, independence and elegance. The patterning of the guilloché dial resembles the design of a radiator grill, the domed crystal, counter at 6 o’clock and the winding crown shaped like a bolt, the motor car is an indisputable presence. Naturally, it is a great looking watch.
The case is available in pink gold or steel, the dial is marked by Roman numerals punctuated with sword-shaped hands, and the transparent case-back reveals the Manufacture movement 1904 MC. It is a fine example of a watch created in accordance with the most prestigious off all watchmaker certifications.
The Drive de Cartier has an elegant masculinity to it. Striking yet never gaudy, it hints at power and authority, but never arrogance. This is a watch for the Drive man. His style and detail is considered and meaningful. His next adventure always just around the corner.
