May 23, 2024

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Westime is no newcomer to Beverly Hills. In fact, for more than a dozen years we have successfully operated a luxurious boutique where Via Rodeo meets Rodeo Drive. But this year we were ready to upgrade and upsize our Beverly Hills presence, so Westime moved up the cobblestones to a sun-filled location at the top of Via Rodeo. Our new 2,000-square-foot boutique is part of the Two Rodeo shopping district on world famous Rodeo Drive. If you are familiar with Two Rodeo, you surely know its al fresco café, Restaurant 208; its picturesque limestone staircase connecting the shops to Wilshire Boulevard; and its valet elevator alcove that serves as a portal to everything. You’ll find the new Westime Beverly Hills right where all of these attractions meet. The first thing visitors notice at Westime is its welcoming façade of red brick and floor-to-ceiling windows. If you watch for a while, you will notice that six showcase towers seem to stand at attention in the windows, until— like the hourly changing of the guard—they automatically rotate 180 degrees to present a new selection of fine timepieces to browsers. Step inside and you will notice showcases of varying shapes, sizes and colors in a series of intimate “neighborhoods.” They allow us to display each of our 40 watch and jewelry collections in its own unique setting. Relax in a chair, refuel at our espresso bar—Westime wants its clients to embark on a journey of discovery at their own pace. The new Westime Beverly Hills is located at 216 North Rodeo Drive, Beverly Hills, California. Store hours are Monday to Saturday from 10AM to 6PM, and Sundays from 12PM to 5PM. For more information, please call 310-888-8880 or visit

The new Westime location offers a selection of luxury watches at a wide variety of prices, plus jewelry and mechanical objects for collectors. Among the brands available are Audemars Piguet, Hublot, Breitling, Chopard, Franck Muller, Harry Winston, and Richard Mille. And to coincide with the store unveiling, Westime Beverly Hills welcomes several new collections:


The Roman jeweler and watchmaker made great strides in the realm of high complications when it acquired the Gerald Genta and Daniel Roth collections. Bulgari’s newest timepieces carry on the technical mastery developed by Genta and Roth. A stunning example is Bulgari’s Gerald Genta Tourbillon Saphir, a skeletonized tourbillon with sapphire bridges. This 25-piece limited edition features a 53mm case in 18K pink or white gold, and columns in the case middle that are filled with Super-LumiNova to create a beautiful and completely legible watch for when the lights go out.


Omega’s reliable timepieces have been recognized throughout its history, from chronometry championships in the 1940s and 1950s; to being chosen by astronauts to accompany them on moon missions; to providing the top sailing teams competing in the Americas Cup races with the best timing technology. Omega’s Seamaster 300 was originally crafted in 1957 for divers and underwater adventurers. The new version of the timepiece maintains the same style as the original, but now also features Omega’s revolutionary anti-magnetic technology and a case made from Omega’s own 18K rose gold alloy.


The Lucerne, Switzerland-based manufacturer remains family-owned more than 125 years after its founding. In addition to owning the prestigious Bucherer watch and jewelry stores in Europe, the company produces precious and contemporary watches for men and women at its own factory in Sainte-Croix. The sporty Patravi TravelTec II features the unusual combination of a triple time zone display with a chronograph. The 47mm stainless steel watch provides an enviable view of its in-house movement through a case-side mounted sapphire glass window.

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Established in 1846 in Le Locle, Switzerland, Ulysse Nardin rose to prominence by developing expertise in pocket watches and marine chronometers. Today its seafaring roots are evident in its dive watches, automatic watches and even some enamel dials. And the company continues to push in innovative directions. The Black Sea line of sports watches features timepieces with 46mm stainless steel cases coated with vulcanized rubber, a rotating bezel, rubberized screw crown and water-resistance to 200 meters.