The windows to the watch world, the booths of Baselworld are just as fascinating to check out as the watch collections they house. Brands from Hermes to Patek Philippe invest big money into these structures, hiring well-known architects to convey their brand DNA, and inspire collectors to peak into their booths. Here are four that caught our attention.
Photo Credit: Haute Time.
1 Patek Philippe: A lighthouse in the sea of visitors at Baselworld, it provides guidance to collectors hunting for their next timepiece
2 Rolex: The bigger, the better. If that’s true, Rolex is once again the best at Baselworld when it comes to the booth competition
3 La Montre Hermes: Designed by famed architect Toyo Ito, the Hermes booth brings a little bit of life to the mechanical world of watches with a jungle of wooden frames and plants.