In celebration of the sixth anniversary of its partnership with the Shanghai International Film Festival and the 85th anniversary of its Reverso collection, Jaeger-LeCoultre hosted a grand charity dinner at No. 1 Waitanyuan. A charity auction was also held to support the restoration of classic Chinese films.
Brand ambassador Zhao Wei was among the stars attending the charity dinner for preserving and developing the art of filmmaking.
Jaeger-LeCoultre’s unwavering commitment to the art of cinema extends beyond China, with the brand providing instrumental support for film and filmmakers around the world. Over the past ten years, the brand has supported several world-renowned film festivals. Among them are the Venice International Film Festival, the world’s oldest film festival, and the Toronto International Film Festival, where the largest number of films is presented.
With a commitment to the “cinema art”, Jaeger-LeCoultre has partnered with the Shanghai International Film Festival for six years since 2011. In addition to its noteworthy showcase paying tribute to film art each year, Jaeger-LeCoultre has reaffirmed its commitment to the development of Chinese film.
Since the very beginning of the partnership, Jaeger-LeCoultre has promised that it would put forth considerable effort to repair and restore damaged or nearly lost copies of old films to protect and pass on China’s cultural heritage. This marks the first time that a Fine Watchmaking brand has engaged in this endeavour. The latest technologies are used to capture images from physical media and transfer them into digital format in order to protect the films as time goes by.
Jaeger-LeCoultre’s efforts have raised public awareness of this important mission. For the past six years, Jaeger-LeCoultre has amply demonstrated its dedication to restoring classic Chinese films. In collaboration with the Shanghai International Film Festival, it has restored a number of classics, including The River Flows to the East (I and II), Eight Thousand Li of Cloud and Moon, Stage Sisters, Crossroads, and Myriads of Lights, among others.
At the charity dinner, Jaeger-LeCoultre also presented a wonderful performance blending modern charm with classic elegance, showcasing feminine beauty while paying tribute to the 1930s, when the Reverso was introduced. VIP guests from across the world gained the chance to personally appreciate enduring artistic legacy and sophisticated craftsmanship.
A major figure in the Chinese film industry, Zhao Wei has long partnered with JaegerLeCoultre to promote the development of Chinese film. Every year, the Fine Watchmaking brand holds an auction at its annual charity gala and donates all proceeds to the restoration of classic Chinese films.
Jaeger-LeCoultre auctioned a Reverso One Duetto Moon, which features the engraved signature of Zhao Wei. This customised ladies’ wristwatch features double dials and a sophisticated moon phase indicator, adding further brilliance to ladies’ glamorous charm. It perfectly blends elegant design with exquisite watchmaking techniques. The Zhao Wei signature on the back underlines the watch’s special status and demonstrates Jaeger-LeCoultre’s unwavering dedication to the art of filmmaking.
At the Shanghai Grand Theatre during the 19th Shanghai International Film Festival, JaegerLeCoultre released the classic John Woo film A Better Tomorrow, which was restored in partnership with the festival by using the latest 4K technology. Jaeger-LeCoultre also announced that their newest film restoration project will be a classic romance from 1973 called Outside the Window, starring Brigitte Lin.