Increasingly, women’s watches are becoming an important venture for luxury watch brands. In tribute to his female clientele, Richard Mille is opening a new boutique on Paris’ bustling Avenue Matignon, an location renown for its numerous art galleries and luxury boutiques.
Designed by Mélanie Monceyron, the new boutique exudes the same power, resilience and technical prowess seen in the brands watches, making it the perfect space to display the beauty of Richard Mille’s men’s and women’s watches.
Peter Harrison, CEO of Richard Mille Europe Middle East and Africa comments: “We are delighted to be opening our new boutique in Avenue Matignon, a location that is internationally renowned for luxury, creativity and architectural refinement. The brand continues to grow and this is the perfect time to enlarge our Paris premises. This boutique is the biggest to date in Europe and will present our clients space in which to fully experience the brand in a relaxed environment.”
The styling of the new boutique is a contrasting mix of textures and motifs that’s meant to convey passion. The curved ceilings and walls contrast to the cool hardness of the metal, while the cold lighting of the watch area dialogues with the warmth of engraved wood.
The alluring design of the space is meant to enhance the some 40 pieces on display, from sports watches and high-performance timepieces, to limited editions and a new women’s collection.
The new Richard Mille boutique is located at 17 Avenue Matignon and will be open from Monday to Saturday, from 10.30 a.m. to 7.00 p.m.