July 25, 2024

The history of TAG Heuer is closely linked with the Automobile Club of Monaco. From Juan Manuel Fangio to Fernando Alonso and Jenson Button, the greatest motorsport champions have all played their part in the TAG Heuer legend. The Swiss watch brand celebrated that rich heritage by taking on the iconic Monaco Grand Prix.

TAG Heuer Takes On Monaco Grand Prix 2015
F1 driver Fernando Alonso (left) and TAG Heuer CEO Jean-Claude Biver (right)

The Swiss watchmaker currently boasts the biggest number of Monaco Grand Prix winners, including Niki Lauda, Jody Scheckter, Alain Prost, Ayrton Senna, Mika Häkkinen, David Coulthard, Kimi Räikkönen, Fernando Alonso and Lewis Hamilton. And 2011, TAG Heuer solidified its ties with the Automobile Club of Monaco by signing a historic agreement and becoming its Official Partner, Official Watch and Official Sunglasses.

TAG Heuer Takes On Monaco Grand Prix 2015
TAG Heuer brand ambassador Cara Delevingne

Last night, TAG Heuer boarded the SeaDream, which was moored in the Principality’s harbour and decked out in brand colours. Jean-Claude Biver, President of the LVMH Group Watch Division and CEO of TAG Heuer, welcomed guests of the brand to an exclusive party, attended by new brand ambassador Cara Delevingne, DJ Mark Ronson and F1 driver Fernando Alonso from the McLaren-Honda Team.

TAG Heuer Takes On Monaco Grand Prix 2015
DJ Mark Ronson

Photo Credit: TAG Heuer. For more information, please visit the official TAG Heuer website. Follow Haute Time on Instagram to catch all of the new releases as they happen.