May 23, 2024


Over the weekend, Tiffany & Co. celebrated the opening of its new British boutique at Selfridges Department store by transporting guests from London to New York City with an immersive installation titled “Fifth & 57th.”


To enter the ultra-chic New York-inspired installation, guests have to go through a replica of a subway turnstyle. A virtual sun setting casts light on the space as well as city noise filling the room, captures the hustle and bustle of New York. Fostering the city vibe, there are also food vendors who will sell soft pretzels and coffee from carts to give shoppers the ultimate New York experience.

When taking a stroll down “Fifth & 57th,” guests can find themselves in Charlie’s, a speakeasy bar named after Tiffany & Co.’s founder Charles Lewis Tiffany. At the speakeasy bar guests may purchase New York-inspired cocktails, while listening to music played by live DJs until 9 p.m.

A bench for lovebirds under a magnolia tree transports guests to New York City’s famous Central Park

In addition, outside of the bar on the corner of “Fifth & 57th,” guests can get a sneak peek into the past by looking through a digital storefront created by Gene Moore, who for almost 40 years designed Tiffany & Co. windows. Other ultra-cool amenities a New York Minute screening room and a stunning Central Park scene.

The boutique, which is 2,400-square-foot, is located in Selfridges’ Wonder Room. It features a special bridal salon and a private selling room, where shoppers can peruse the jeweler’s designs while enjoying Champagne. There will also be an engraver on-hand to provide complimentary personalization for shoppers.

The “Fifth & 57th” installation will be open until Sunday, July 12.