May 26, 2024

PuristSPro is the 1st to receive the news of Audemars Piguet’s Golf Invitational kick-off VIP cocktail reception at The Fairmont San Francisco this past Sunday.

For the complete press release, please visit our News Central here:

Also on a separate note since we’re talking about golf, there will be a panel discussion with AP Brand Ambassador professional golfer Ian Poulter, who also is owner of the clothing line IJP Design; Patrick Rahme, co-founder and CEO of golf -dedicated social platform AllSquare, and Audemars Piguet CEO François-Henry Bennahmias on the question “How time spent networking through golf helped develop their business.”

Video of this talk on “Golf Meets Business Meets Technology” will be broadcast starting Thursday, April 30th at 5PM Swiss time/11AM EST/8AM PST:


Looked like a great event.
I am quite curious to hear more about “business development through networking over golf”.  That is a big truth here in Colorado in my line of work of selling architectural stone.  Most, if not all of my clientele, male and female, are golfers.  It is always something that surfaces in discussion.
A few years ago, I was working with some clients on a very large home in Kiawah, SC.  At the conclusion of our design meeting, we started talking golf and the client handed me the latest copy of Golf Digest he had just received.  On the cover, Ian Poulter, Lee Westwood, Graeme McDowell, and Rory McIlroy, all standing in tuxedos adjacent to the 9th green at Liberty National.  I told him “I was there when that photo was shot”.
We spoke for a while after that, and to this day it is one of the best projects I have worked on.  I have a standing invitation to play the fabulous courses at Kiawah when I get back that way.
Here is my only photo handy of these 4 then AP Ambassadors (Rory is no longer an AP Ambassador):

Over my 30 years in business I have found much relationship building done on a golf outing but not necessarily on the course itself. Unless you’re an accomplished golfer, most players are trying to concentrate on their game to save themselves from embarrassment. However, after golf, over libations and food is when business is discussed and relationships built. Usually it’s the professional community (bankers, accountants, lawyers, financial advisors, etc) entertaining current / prospective clients that you see on the course during the weekdays.