Seiko is relatively straightforward with how they handle the media.Seiko is polite, but their tactic is mostly to simply share with us what they are doing and hope that enough of us “get” them in a sufficient manner to echo their laurels and praise their competitive value.
The Grand Seiko Spring Drive Diver SBGA029 is most certainly a high-end watch, and it is more watch than most people need, but is it a luxury product in the same ways that Swiss watches are? Is the Grand Seiko Spring Drive Diver SBGA029 the type of timepiece that can live right next to a Rolex Submariner, or is it a similar type of product that came to market with a totally different philosophy? I would personally argue for the latter.
You can probably sum up the Grand Seiko Spring Drive Diver collection as a super meticulously made tool watch. This is an ultimate tool watch. Not so much in being amazingly durable, but rather, in its intense attention to detail, finishing, and technology, all in a relatively simple and straight forward case. Seiko has a very serious relationship with high-end dive watches and the company produces no shortage of them each year.
The Grand Seiko Spring Drive Diver SBGA029 isn’t even that new of a model, but it still shines as one of the most well-rounded luxury Japanese high-end sport watches around.
The reference SBGA029 version of the Grand Seiko Spring Drive Diver is the most simple, being offered with a black dial. Seiko also produced the SBGA031 version of this watch in titanium with gold-colored text on the dial, as well as the limited edition SBGA071, also in titanium but with a blue dial. Each comes in a 44.2mm-wide case that is 14mm wide and water-resistant to 200 meters.
The dial of the Grand Seiko Spring Drive Diver SBGA029 features the time, date, and power reserve indicator for the movement. The lume is silly how good it is, and again, I just think its dedication to quality and readability make the Grand Seiko Spring Drive Diver SBGA029 beautiful. At its core, you have a dial that is unmistakably a Seiko diver, but the Grand Seiko element to the product just ups the quality all around.
Inside the Grand Seiko Spring Drive Diver SBGA029 is the Seiko in-house-made caliber 9R65 Spring Drive movement. This is one of the first Spring Drive family movements ever released. If you don’t already know what Spring Drive is then I will simply explain that it is a special Seiko invention that combines the best of a mechanical movement with the accuracy of a quartz movement. 
The unwinding of the mainspring feeds a system which constantly generates a small electrical current which feeds the quartz regulator. You also have the added benefit of a hand that not only sweeps, but it “glides” with the smoothness of spreading warm butter.
