July 25, 2024

The past few years from Audemars Piguet have been much of what we have expected.  After all, AP has been more clear and concise with the company message, and the SIHH releases and other strategies support the various mantras.  The authorized dealer network has been consolidated and refined.  The focus on the core collections is quite evident.  And a commitment to producing current releases is visible at AP Boutiques and points of sale.
But let’s not overlook how the ladies collection has been emphasized and improved the past 3 years.  We were told about this renewed commitment in 2013, and when you look at some of these recent releases, there is no denying how awesome the collection is.
37mm diamond encrusted Royal Oak (2013).  How often do we say “pictures don’t do it justice” or “you have to see it in person”?  In the case of this model, I almost think photos are a dis-justice.  It is too easy to think a diamond encrusted case is gaudy or over the top.  Not at all with this Royal Oak.  When you hold it, your breath is taken away.

Automatic winding AP Manufacture movement Caliber 3120

And surely the clasp is given the proper treatment

33mm Jules Audemars Small Seconds.  This version is also available without the diamond bezel and hour markers.

Manufacture Caliber 3090

And on bracelet

39mm Selfwinding Jules Audemars (2013).  One of my favorite ladies models.  The dial guilloches on these watches are superb.

Again Caliber 3120

Ladies Royal Oak Offshore quartz (2014).  Thanks to Oliver and Magnus for these photos.

Exquisite bezel work

2 tone Royal Oak quartz (2015)

Very feminine

Millenary hand-wound (2015).  Ken has given these new Millenaries tremendous coverage.  Definitely the epitome of a new Audemars Piguet ladies watch – beautiful, unique, exquisitely crafted, and housing the full expertise of the Manufacture.

Utterly gorgeous.

Truly some stunning offerings from Audemars Piguet.  The development and importance of the collection are front and center.  Mission accomplished.
If I could cite a single drawback, it is that TracieC is frequently asking me about these new models, and that will hamper MichaelC’s ability to add other APs.  But surely that is OK with AP, as they are doubling their target audience